The EO Group has announced the imminent arrival of Danny Berendsen as the Managing Director of the group’s direct brands, Euroffice and UK Office Direct. Joining in June, Berendsen will lead the group’s flagship brands as they seek accelerated growth opportunities.

The EO Group has announced that Euroffice and its sister brand, UK Office Direct, will be led by Danny Berendsen as they invest in scaling all business units in the group. Berendsen, who previously spent six years with the EO Group, will be tasked with driving additional growth opportunities in one of the UK’s largest business supplies companies, Euroffice.

The hire is part of a wider initiative from the EO Group to strengthen its management team and put the industry-wide disruption of the previous years behind it. The direct brands have seen year-on-year growth, and the addition of Berendsen is aimed at capitalising on the potential within those businesses to drive further profitable growth.

Simon Drakeford, CEO of EO Group said:

“It’s great to have Danny back into the EO Group fold. His experience in e-commerce, digital marketing, and his commercial acumen will be key in helping the Euroffice and UK Office Direct team propel forward to achieve their full growth potential.

Danny is a key hire and part of our wider efforts to drive the Group forward to greater success. We have the platform, technology, team, and now the leadership required to significantly move the needle.”

Danny Berendsen added:

“I am very pleased and excited to return to the EO Group after six years. My experience and passion for digital marketing and trading, coupled with the experience I have gained working for one of the leading manufacturers in the industry, will benefit the group significantly.

I have already had a preview of the platform enhancements that have been launched during my time away, and I am very excited and impressed with the possibilities it can provide in taking Euroffice and UK Office Direct to the next level, together with an eager, enthusiastic, and talented team. I honestly cannot wait to start!”