A new leader in the Italian B2B office supplies market is born as Euroffice Italia Srl is acquired by GECAL Spa
EO Group, an international office supplies e-tailer and innovative technology company, sells Euroffice Italia Srl to GECAL Spa, a leading Italian retailer in advanced technological solutions for the workplace. With Euroffice Italia Srl being one of the most important national players in the Italian online B2B office supplies market and GECAL Spa operating in the Italian market for over thirty years, the partnership will leverage a strong cultural fit and provide the opportunity to build on Euroffice Italia’s established brand and GECAL’s local market knowledge.
EO Group are delighted with the move which will allow them to further focus their strategic efforts on strengthening their technology platform. Euroffice Italia will continue to leverage EO Group’s market-leading technology platform to deeper penetrate the small to medium sized business supplies market dominant in Italy.
Michele Ambrosini, President of GECAL Spa, states: “The acquisition represents an extraordinary opportunity to expand our market coverage thanks to the quality and experience of Euroffice Italia’s management and to use EO Group’s bespoke technology, which will allow us to manage our entire business in real-time, gain customer-centric insights and optimise sales.”
EO Group CEO, Simon Drakeford: “EO Group is very excited about our new partnership. The rapid change within the Italian office supplies market means that it makes perfect sense to have an Italian owner and partner, allowing Euroffice Italia to use broader local expertise as well as fully utilise all the features and functions of our technology to enable the next chapter of growth. The move means that EO Group can now focus on strengthening our position as a leading e-commerce platform provider in the industry, with Euroffice Italia becoming another one of the significant license deals fully leveraging our technology suite.”