Richard Sinclair
Co-CEO
Richard is Co-CEO of EO Group, where he works closely with the Board and investors to shape the Group’s strategic direction, technology vision, and long-term growth.
He plays a central role in the strategic design and scaling of EO’s platforms and services, with a strong focus on delivering sustainable growth and value creation for investors. Richard has led the evolution of EO Group’s B2B eCommerce strategy in the UK and Italy and spearheaded the launch of Office Power, a next-generation SaaS B2B eCommerce platform. Under his leadership, Office Power has helped redefine the future of buying groups through a technology-led model that blends digital capability with integrated services.
In 2024, Richard also led the launch of CTRL Commerce — a cloud-based, AI-driven B2B Sales, CRM, and eCommerce platform designed specifically for buy-and-build enterprises and modern buying groups. CTRL Commerce represents the next phase of EO’s strategy to power data-driven growth and operational efficiency across complex B2B organisations.
Before entering the office products industry, Richard built an international career spanning finance, retail, and gaming. He held senior roles developing eCommerce and technology strategies across B2B, B2C, SaaS, and marketplace models for organisations including Tesco.com, Sportingbet, RBS, and HSBC.

